Wednesday, December 7, 2011

Competitive Pee-ing: A new Olympic sport?

            Did you know that it takes a man an average of 55 seconds to urinate? I didn’t know that either, and quite frankly, being a woman, I don’t care. That little factoid falls into the category of TMI for me. However, there is a company in London that finds the statistic fascinating – and profitable.

55 seconds doesn’t seem all that long to me, but apparently there are men out there who get bored staring at blank white tile while they do their business. Captive Media has designed the first urine-powered video game system to alleviate the boredom. Gamers use their personal …um…“joysticks” to aim their urine streams to the right, left, or straight in order to earn points. Players can add their scores to a leader board, thereby making the urinal game a competition. I guess winners have the right to call themselves the “Most Accurate Pee-ers” in Britain.
Currently installed in a loo in The Exhibit bar in Balham, south London, the urinal video games are enormously popular. The bar owners are happy; sales of beer are way up so gamers have the opportunity to play several times during their visit to the pub. Advertisers are happy, too. The equipment is sponsored by companies whose ads are shown on the sides of the screens during game play. If I were smart, I’d buy stock in Captive Media. That company is going to make some serious money.

Of course, it is anatomically impossible for women to compete in the urinal games. But don’t feel too bad, ladies. Captive Media is working on a solution for us. They will soon unveil a video quiz game to be placed near hand dryers in women’s restrooms. These games are supposed to alleviate the boredom of having to stand in long lines waiting to use the facilities. All I can say is that I’m quite impressed. Who said that creative thinking is a thing of the past?


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