A. A big Harley-Davidson motorcyclist with a skull and crossbones hidden under his black leather jacket?
B. A twenty-six-year-old girl with a small butterfly on her ankle?
C. A gang member proudly displaying his number of kills with tattooed teardrops on his face?
D. A working-girl showing off a tramp stamp to prospective customers on her street corner?
E. An Indian geek with an ORACLE brand tattoo splayed across his unimpressive abs?
If you chose answer “E,” you’re obviously up with the latest in tattoo trends. Dean Nelson of the UK Telegraph recently reported that Indian employees of high-tech companies are getting company logos tattooed on their bodies in order to celebrate being hired by these prestigious firms. Even when they take other jobs, they keep the tattoo as a permanent reminder of their success.
I suspect that this may be a cultural trend that will not transfer to U.S. employees. Americans, on the whole, tend to frown on the “branding” of anything but cattle, and I’m sure PETA doesn’t like that practice much, either. Looking back at our history, it is difficult to view the branding of humans as anything less than a symbol of slavery. American workers may like their jobs at Microsoft or Google, but I just don’t see an employee willingly having “IBM” tattooed on an arm or leg. Of course, employees who don’t like their jobs may choose to have their employer’s logo tattooed on the place where they sit; there would be a certain satisfaction in that, don’t you think?
Telegraph Article: http://www.telegraph.co.uk/technology/10062046/Bangalores-IT-workers-start-tech-tattoo-craze.html
Tattoo Photo: http://www.sun-sentinel.com/media/photo/2012-04/69563152.jpg